Small groups. Real connection.
We keep groups small so there’s time to talk, laugh and actually get to know the people you’re travelling with.
All stories start somewhere!
We started with a few friends exploring the Algarve. Today, we create small-group experiences where travellers discover real places, meet real people and leave with a story of their own.
Simão came to the Algarve from the north of Portugal to study. Somewhere along the way, the Algarve became home.
In 2017, he started taking international students and friends on trips around the Algarve and southern Spain. There was no big plan behind it. Just good people, beautiful places and the feeling that a day exploring together was better than travelling alone.
Then a friend’s family came to visit. Simão showed them around, just as he had done so many times before. At the end of the day, they told him: “You should do this for everybody.”
That was the click. In 2019, Choose Your Route was born.

Beyond a tour...
it's the people you meet along the way.“Life is a journey that gives you the liberty to draw your own map, and choose your own route”
You come for the views.
You stay for how it makes you feel.
We keep groups small so there’s time to talk, laugh and actually get to know the people you’re travelling with.
Our guides bring the Algarve to life with local stories, recommendations, hidden details and plenty of good energy.
We take care of the route and the details, while paying attention to your pace, mood and interests along the way.
We’ll show you more than beautiful views... the people, food, traditions, stories and nature that make the Algarve feel alive.
We love the places that make you stop, look around and reach for your camera. But the Algarve becomes something else when you slow down and look beyond the view.
Meet the people. Taste the food. Hear the stories. Discover the traditions, nature and little details that make this place feel alive.
That’s the Algarve we want travellers to experience… and remember long after the day is over.

The places matter. But the person showing them to you can change the whole experience.
Choose Your Route started with Simão and a simple idea: show travellers more of the Algarve than the usual tourist version. He still loves doing exactly that — sharing the places he knows, helping with photos, giving local recommendations and making sure everyone feels part of the day.
“Simao was a great host, chatty and very friendly and funny. He took the group photos for us and made sure we had an excellent day.”
— GetYourGuide traveller
João brings the Algarve to life through local knowledge, stories, nature and plenty of good energy. Travellers often mention how attentive and easy to talk to he is — and how he gives people enough time to properly enjoy each place rather than rushing from stop to stop.
“The guide João is such an energetic lovely guy who knows everything about the Algarve and knows how to bring it in such a fun way.”
— Anna Masud · United Kingdom
Geraldine brings warmth, humour and energy to the day. She has a natural way of making people feel comfortable, while giving travellers time to walk, explore, take photos and enjoy the Algarve without feeling rushed.
“The whole group became friends by the end of the tour!”
— Luciana · United Kingdom
Diana has a knack for making a full day feel personal. Expect interesting stories, local knowledge, good energy and plenty of time for photos. Travellers also mention how naturally she brings everyone into the group and how much care she puts into making the experience memorable.
“Our guide/expert photographer/new best friend Diana was brilliant!”
— Sarah · United Kingdom
These aren’t just words on a wall. They shape how we look after our travellers, how we work as a team and how we experience the Algarve every day.
We make people feel they belong.
Travel is better when you have someone to share it with. We create space for conversations, shared laughs and genuine connections... with your group, our guides and the Algarve itself.
We keep it real.
No staged experiences or polished versions of the Algarve. We share the places, people, stories and moments that make this region genuinely special.
We look after people and places.
We care about how people feel, how the day unfolds and how we treat the places we share. From the smallest detail to the bigger picture... care is part of every route.
We believe exploring should feel good.
We bring energy, humour and a sense of adventure to the day. Because the places matter... but so do the laughs, the smiles and the feeling you take home with you.
We never stop discovering.
There is always another story, another path, another local detail worth noticing. We stay curious so we can keep discovering the Algarve and sharing more of what makes it fascinating.
We keep getting better.
We listen, learn and evolve. From our routes and guides to the way we welcome travellers... every experience is an opportunity to do things a little better.
"One of the highlights of my life. Our guide went over and above any expectations and kept us safe while we explored."
"It felt more like spending the day with a passionate friend than being on a tour. The photos our guide took were incredible."
"By far the best tour we've ever experienced. Our guide was so personable and went above and beyond to make everyone feel welcome."
"Our excursion felt like a family trip. Our guide played a playlist with songs from every country in the group and knew everyone's name by the end of the morning."
"Don't think. Just book it. You won't be disappointed. It was by far the most memorable day of my entire vacation to the Algarve."
"Our guide was EXCELLENT! She kept my 2 teenagers fully engaged and they had a blast. The whole experience was warm, friendly and professional."
"I usually hate tours because of the rush and the big groups, but this felt like going out with friends. Worth every penny."
"That was my first solo trip, and it was absolutely amazing! Our guide's smile and positive energy made the whole ride unforgettable."
"Fabulous tour. Exceeded our expectations, especially for the kids, who initially didn't want to go. The hours went by so quickly."
Where we're going
The route keeps growing.
What started with a few trips for friends has grown into a team of people who believe the Algarve is worth experiencing differently… through real people, local stories and moments that stay with you.
For Simão, one of the most rewarding parts of that journey is seeing other people grow with CYR. What started as his route has become a shared one… with guides bringing their own personality, stories and energy to the experience.
The company may have grown, but the reason behind it hasn’t changed: love people, show them the Algarve, and make the day worth it.
The heart stays the same.
Beyond a tour...
In the end, we just want you to feel... it was worth it.
The places. The people. The laughs. The little moments you didn't expect. That's the part we hope stays with you.
Choose your route.
Ready to explore the real Algarve?
Max 8 people · From €55 per personWe use cookies to make your visit better. Accept to enjoy the full experience!